Exhibitions are expensive. Stand space, travel, staff time, logistics — the budget adds up fast. Which makes it all the more important that what people actually see when they walk past your stand is working as hard as possible.

Branded merchandise is one of the most tactile forms of marketing. Done well, it creates lasting impressions. Done badly, it ends up in the recycling bin before the event is over.

If you've ever spent an afternoon chasing three different suppliers for artwork files, delivery updates and proofs — all for the same campaign — you'll know exactly why this matters.